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Influencers aren’t villains – brands are just lazy

on Jan 25, 2019 | 0 comments

By Sedge Beswick

Everyone’s talking about Netflix’s latest phenomena, Fyre: The Greatest Party That Never Happened, the story of the doomed Fyre festival. Set on a remote Bahamian island, the event was supposed to be something akin to Coachella and Burning Man and ticket buyers were pitched a dream of dancing all night with their favorite models, musicians, and influencers. It ended in a complete and utter shitshow.

As Ja Rule says in the doc, Fyre was supposed to be about ‘Instagram coming to life’. An abundance of Instagram models were used to promote the festival, and in the beginning, it Read full story ›

Source: The Drum