Infographic: The garden of identifiers - how marketers connect with consumers on May 28, 2014 | 0 comments By Ishbel Macleod <img width="150" src="http://media-cache-ec0.pinimg.com/originals/d6/4c/a4/d64ca4ddf1c9cbc3c96d17d9df867e41.jpg" title="” ></a></div> <p>To help the public understand the confusing and ever-growing digital landscape, AdTruth has created an infographic displaying all the different identifiers that marketers use to connect with consumers – such as cookies.</p> <p>As part of this, the company looked at which identifiers do and don’t work in different environments, with cookies only blooming on desktop and wilting on mobile apps.</p> <p>AdTruth added that the infographic displays the efforts taking place to generate ‘super identifiers’ for marketers that occupies the right mix of indentifers, in order to create optimal audience identification/recognition and marketing campaign effectiveness. </p> </p> <p> <a href="http://www.thedrum.com/news/2014/05/28/infographic-garden-identifiers-how-marketers-connect-consumers" target="_blank" class="rssmi_more">Read full story ›</a> </p> <p>Source: <a href="http://www.thedrum.com/news/2014/05/28/infographic-garden-identifiers-how-marketers-connect-consumers" target="_blank" title="Infographic: The garden of identifiers - how marketers connect with consumers">The Drum</a></p> <p><span style="margin-left:10px"><a href="http://www.facebook.com/sharer/sharer.php?u=http://www.thedrum.com/news/2014/05/28/infographic-garden-identifiers-how-marketers-connect-consumers"><img src="http://redg.co/wp-content/plugins/wp-rss-multi-importer/images/facebook.png" /></a> <a href="http://twitter.com/intent/tweet?text=Infographic%3A%20The%20garden%20of%20identifiers%20-%20how%20marketers%20connect%20with%20consumers%20http://www.thedrum.com/news/2014/05/28/infographic-garden-identifiers-how-marketers-connect-consumers"><img 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