By Jessica Davies

Innocent has kicked off a £3m campaign for its juice range, promoting the “lengths it will go to” to get the best taste from the fruit it uses.

The multichannel campaign marks the latest stage in its overarching ‘tastes good, does good’ campaign which launched in January, and will run across TV, outdoor and digital channels.

Innocent worked with creative agency 101 to deliver the campaign, which features two TV ads, filmed at its “fruit towers” in India and Germany. Each focus on demonstrating how the juices are made and the “devotion” that goes into the process of creating an Read full story ›

Source: The Drum