By John McCarthy

Innocent has selected Mother as its new communications agency, taking the crown after a three-way pitch.

Mother is tasked with developing brand comms across an expanding Pan-European business.

Tim Clarke, group marketing and innovation director, Innocent, said: “We were very impressed by all of the agencies we met throughout the pitch process.

“Mother in particular really grasped our ambition, and we’re excited to have them on board as our agency partner as we drive the continued growth of the business across Europe and reach our goal of becoming Europe’s favourite little juice company.”

Katie Mackay, joint head of strategy, Mother, called Innocent Read full story ›

Source: The Drum