The Drum talks with Jay Stevens, Adform’s chief revenue officer, on how his team called out what it claims is the worst instance of ad fraud on record, how to prevent falling victim to such activity, as well as starving bad actors of income.
Last week, the exposure of allegedly one of the biggest bot networks ever to be discovered underlined the looming threat that ad fraud poses to the digital media sector.
Adform, the adtech outfit behind the revelation, claims the bot network – dubbed “Hyphbot” – was so sophisticated that it compromised up to 500,000 machines, and generated up Read full story ›
Source: The Drum
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