There is nothing we like more in PPC than seeing a good old bidding war between two or more rival advertisers. However, we were flabbergasted to witness what might just be the first ever political PPC bidding war in the UK.
As our country prepares itself for yet another election, one key topic of interest to the public has come to the forefront across the whole of the UK. Proposed changes to the social care system have dominated political discussion over the last week or so.
We’re not here to tell you our thoughts and opinions, merely to assess firstly the digital Read full story ›
Source: The Drum
Industry News
