Right now hundreds of the smartest minds in marketing and 14 major brands are working together in a warehouse in London to solve some of the world’s biggest problems.
That’s because today is Plan It Day, the first leg of The Drum’s attempt to prove marketing can change the world which will culminate in 24 hours of ambitious activity at Do It Day on 10 November.
Today began with brands including Coca-Cola, Amnesty International and Airbnb setting real-world briefs such as find a way to reduce littering and change the perception of refugees.
Creative teams then got to work Read full story ›
Source: The Drum
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