Sport England has followed up its successful ‘This Girl Can’ campaign with ‘We Are Undefeatable’, a campaign intending to inspire people with long-term illnesses to do more physical activity.
In a similar vein to previous campaigns created by FCB Inferno, the new work puts the spotlight on real people but has taken a different approach to the Cannes award winning This Girl Can campaign, which captured the funny reality of exercise for ordinary people.
This time, the subject matter is more raw and heart-wrenching, targeting a plethora of illnesses that differ in severity, while covering multiple ethnicities Read full story ›
Source: The Drum
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