The English Football League (EFL) unites the Championship, League One and League Two, a total of 72 teams across England and Wales – and as a representative of the bulk of the region’s professional clubs it is super-charging its recently built digital channels to create a brand-safe space where bespoke branded content can build a mutually beneficial relationship between fans and partners.
After four years working with digital partner Brave Bison, the EFL has extended the partnership for another two years as it pushes to improve and monetise 58 club websites while delivering branded content. This also builds upon Read full story ›
Source: The Drum
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