Young people are increasingly using technology to find ways of saving and spending their money, and most teens are already thinking seriously about plans for the future to ensure they are financially secure, new research suggests. The data also indicates social media is a key way to reach this group, with the majority using a social network every day
The survey by media agency MediaCom covers a sample of more than 1,200 people in the UK aged eight to 19 – a demographic sometimes referred to as Generation Z – with questions on personal finance and social media directed specifically at Read full story ›
Source: Marketing Week
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