By Shawn Lim

Raymond Soto, director of emerging tech at USA TODAY takes The Drum through the publisher’s experiment with augmented reality in 2020 as it sought to boost its audience and engagement growth.

To help its journalists with their stories reach the best audience, USA TODAY’s emerging technology team, led by Soto, works with them to translate the narrative into an interactive experience that resonates.

Soto explains there are experiences the Gannett-owned publication has developed and created that are part of a larger initiative, for instance its Women of the Century project, where the publisher highlighted three women who were instrumental in Read full story ›

Source: The Drum