By Jennifer Faull

Instagram is the stand-out social network when it comes to delivering engagement, according to a new study from Forrester.

While Facebook and Twitter may dominate in terms of user base, people on the networks are less inclined to like, comment or share posts.

The study was based on three million user interactions with over 2,500 brands. It found that for every one million Facebook fans a brand has, a post pulled in around 700 likes, comments and shares.

This drops considerably for Twitter, with a brand seeing 300 likes, comments and shares for every one million followers.

But on Instagram, content Read full story ›

Source: The Drum