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Instagram removing likes can close the gap between people's authentic and social selves

on Jul 30, 2019 | 0 comments

By Matt Barnes

Two weeks ago, Instagram expanded on an experiment to multiple countries including New Zealand — to hide how many ‘likes’ people’s posts receive. People can still see how many likes their own photos receive, but won’t see counts for other people’s posts.

This is a really positive move, as well as a new challenge for influencers and marketers.

Removing the metric of likes reduces the hunger for success and the urge to compare yourself against your peers. It should reset the experience, making it less addictive and competitive, and more about sharing and connection.

It had to happen, and it’s refreshing Read full story ›

Source: The Drum