The tool, which will also launch in Canada, Australia, Germany, France and Brazil, was originally introduced in the US on a “limited basis”. The goal is to allow brands “more flexibility” by letting users swipe left on an ad to see additional images or link to a website of the brand’s choice.
The move appears to be an effort to allow consumers to purchase items that appear in ads directly from the app.
Its launch also marked the first time Instagram has allowed web searches on its platform.
In March, Instagram said the move was targeted towards fashion, car and food brands, Read full story ›
Source: Marketing Week
Industry News