By John Glenday

Facebook-owned Instagram is projected to see its worldwide mobile ad revenues soar to $2.81bn by 2017, eclipsing the $595m it raked in this year, according to the latest forecast published by eMarketer.

It is the first time the analysts have cast their eye over how much advertisers are expected to spend on the social network, with high growth rates being powered by a raft of new products enabling the platform to migrate beyond simple branding to embrace direct response, enhanced measurement and targeting and the ability to buy ads via an API.

If these figures bear out it means that Instagram will Read full story ›

Source: The Drum