We all have heroes, but it is rare that they change our lives tangibly and inspire us to take a different course. In marketing they can be our colleagues or clients, but a speaker at an event can have a transformative effect on a career.
That was the case for Allie Lawson, head of brand and marcomms at O2 and a member of the Marketing Innovation Lab (MIL) community, who got the chance to interview her marketing superhero – Sara Tate, currently chief executive of TBWA London – in the second episode of The Drum and The Trade Desk’s video series.
Following Read full story ›
Source: The Drum
Industry News