By Andrew Boulton

A chum of mine has an annual tradition of seeing how early and how often she will spot some variation of the phrase ‘wrapped up’ in Christmas campaigns. She is rarely disappointed. Or rather, I suppose, she is frequently disappointed.

Stroll around town, leaf through a magazine, point your face and mind towards the massive, flickering box in the corner of the room and you will experience the full spectrum of Christmas marketing language.

And, like my pal, you will no doubt come across the same expected phrases more than seems reasonable. ‘Tis the season to be predictable.

But stepping Read full story ›

Source: The Drum