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IPA president Sarah Golding's maiden speech outlines tech agenda to help ad industry learn from the machines

on Apr 27, 2017 | 0 comments

By Staff Writer

Issuing her agenda to the advertising industry in the UK as IPA president, succeeding Tom Knox after two years, Sarah Golding, chief executive of CHI & Partners issued her agenda for her time in charge, discussing the need for the industry to better understand and work with technology and stating her intention to help the industry understand the opportunities better. Below is the speech ver batum that she made during the annual presidents lunch.

Thank you Tom, and hello everyone. I’d like to start by saying that this is quite the scariest speech I’ve ever given.

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Source: The Drum