By John McCarthy

The Advertising Standards Watchdog Ireland (ASAI) has banned a Budweiser ad featuring venerable MMA fighter and Irish national hero, Conor McGregor.

His status as a “hero of the young” put the ad in breach of ASAI regulation stating that individuals championed by young people cannot promote alcohol.

The 40-second slot entitled ‘Dream Big’ showed the Featherweight Champion return to his roots, giving an inspiring speech from the streets of Dublin.

A statement from the ASAI read: “The committee, having regard to Conor McGregor’s status as world champion and profile, considered that he is a hero of the young for the purpose of clause Read full story ›

Source: The Drum