By Gordon Young

The Drum’s editor-in-chief questions whether Marc Pritchard’s CPG-centric viewpoint on marketing is the right compass for the entire industry.

The marketing landscape has always been a complex tapestry woven from threads of creativity, strategy and an ever-evolving understanding of consumer behavior. Yet, defining marketing in precise terms remains a challenge. Recent discussions at the ANA Masters of Marketing conference highlighted this ongoing struggle, underscoring a fundamental tension: the push for measurable effectiveness versus the need for unbridled creativity.

In an industry that thrives on innovation, there’s a growing concern that an overemphasis on performance metrics is steering marketing toward a more Read full story ›

Source: The Drum