By Natalie Mortimer

As Apple elevates its star design Jony Ive to chief design officer, many in the design world have argued that his promotion is overdue for a man that has long-steered Apple’s design vision. Here The Drum caught up with DigitasLBi, Elmwood, Kinneir du Fort and Lambie Nairn who offered up their thoughts on Ive’s new title.

Simon Gill, chief creative officer UK at DigitasLBi

Perhaps the biggest surprise with Sir Jonny’s promotion is that it actually took so long for Apple, famed for its dedication to great design, to make Ive a C-Level Read full story ›

Source: The Drum