By Nicola Smith

Big data – loosely defined as high volume, high velocity, complex data that usually requires highly specialised skills and technology to process – has come along way since it came to prominence as a concept in 2012.

Almost three-quarters of European organisations expect it to produce a return on investment (ROI) within 12 months, according to research from Xerox in May 2015. On the flip side of that coin, Gartner claimed last August that on its Hype Cycle for Emerging Technologies, big data has now passed the ‘peak of inflated expectation’ and entered the ‘trough of disillusionment’.

So now that big data Read full story ›

Source: Marketing Week