Marie Stafford of the innovation group at J Walter Thompson intelligence shares results of the agency’s latest study into the future of food and drink.
Diet marketing could be a thing of the past. Consumers are no longer motivated by ‘diet’ claims. But as one door closes, others open, with emerging trends pointing to new routes to tickling taste buds.
According to our research, ‘natural’ and ‘organic’ claims are now most persuasive when it comes to food and drink. Only 15 per cent of British consumers find a ‘diet’ claim ‘very influential’, and just 14 per cent deem products labelled as ‘diet’ Read full story ›
Source: The Drum
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