By Will Hurrell

Digital is both a friend and foe to creativity, says Will Hurrell of Will Hurrell PR. It’s time we addressed some of the bigger issues tech poses to the industry.

Creativity plays a crucial role in all forms of marketing and advertising. Yet, in an age where emotional clout is more vital than ever, are digital marketers too focused on immediate, data-driven results at the expense of genuine, creative-led engagement? At a recent roundtable hosted by here

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Source: The Drum