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Is Elon Musk steering Tesla into a brand crisis?

on Jan 29, 2025 | 0 comments

By Audrey Kemp

Tesla’s latest earnings report reveals a rare sales decline and stock dip, as CEO Elon Musk’s escalating controversies and political entanglements raise questions about the brand’s long-term consumer trust and market position.

Tesla’s Q4 2024 earnings report today delivered a rare dose of reality for the electric car giant: global sales fell to 1.79 million vehicles, down from 1.81 million in 2023. The stock reflected the turbulence, closing at $389.65—a 2.12% drop for the day. But the numbers are just part of the story. The real question on Wall Street and beyond is whether Tesla’s biggest asset — Elon Musk — Read full story ›

Source: The Drum