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Is it time for brands to get connected? Why smart packaging is having a moment

on Oct 20, 2020 | 0 comments

By Imogen Watson

As society grows accustomed to scanning QR codes left, right and centre for track and trace systems, ‘connected packaging‘ is having a moment. The Drum explores the role of connected packaging in the current climate as brands seek to build relationships with consumers based on data.

One of the less famous side effects of the Covid-19 pandemic is the proliferation of QR codes in public. After years of unfulfilled potential, the humble code has found a use as a window to track and trace systems and digital restaurant menus, enabled by a public more comfortable than ever using their smartphones Read full story ›

Source: The Drum