By Shawn Lim

Despite cuts in marketing spend during Covid-19, there are still brands that are keen to collaborate with content creators to produce light-hearted humour and encouraging messages to spread positivity to their audiences.

In Singapore, when the lockdown measures, officially known as circuit breaker, were first introduced, millennial-focused publisher Hepmil Media Group (HMG) saw a five times increase in the number of inquiries and briefs from advertisers to engage users.

HMG owns platforms that produce comedy content like SGEEK, SGAG in Singapore, MGAG in Malaysia and PGAG in the Philippines. SGAG, MGAG and PGAG are a name Read full story ›

Source: The Drum