By Hannah Bowler

Heated backlash to influencer getaways has left social media experts questioning their future.

Once the pinnacle of aspirational marketing, luxury trips where brands wine and dine top-tier influencers in lavish destinations are now under fire.

Tarte Cosmetics is perhaps the most high-profile case of backlash against influencer trips. The company has repeatedly landed in hot water for whisking content creators away to Dubai, Bora Bora and the Maldives. Amelia Hobson, senior talent and partnerships manager at Seen Connects, puts it: “Post-covid nearly killed influencer trips – and those wild, over-the-top budgets that came with them. Remember when Tarte would take over Read full story ›

Source: The Drum