A leap into the unknown is what true creativity needs. All creatives will tell you that. Unpredictable, risky, raw – this is what creativity at its best looks like. Or does it? At a time when advertising is being mapped, measured and analysed, there is a role for data, tech, and tools in this conversation.
In this challenging period in our industry, and in our world — do we need to remind ourselves of some of the rules of advertising and not just depend on the power of raw creativity? The Drum associate editor Sonoo Singh moderated a round table Read full story ›
Source: The Drum
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