By Sarah Vizard

PepsiCo made the decision to eliminate the department in order to be more “efficient and effective”. The move means its brand teams will now be responsible for agreeing agency contracts and fees.

They have been given a ‘procurement playbook’ that will offer advice on practices and procedures that they can use, according to Ad Age, which first reported the news.

“We continue to evolve our operating model to be more efficient and effective. These changes are made with careful consideration and are necessary for us to stay competitive while meeting the future needs of our business,” says PepsiCo in a statement.

PepsiCo has Read full story ›

Source: Marketing Week