As social takes its rightful place at the ‘big’ table of digital marketing, it is also the time when vulnerabilities around social media and its manipulations are making headlines around the world. Are we entering an era of social media reckoning? The Drum Social Breakfast discussed these issues and more with industry experts.
Recent statistics show that increasing numbers of brands are leveraging social media to engage with its consumers. Just this week, Marks and Spencer admitted it was funnelling more media budget into Instagram, where it’s been experimenting with Shopping and IGTV, in a bid to attract a Read full story ›
Source: The Drum
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