By Drum Network

Global experience agency Isobar has published the results of an exclusive study of over 1,350 global chief marketing officers assessing the evolution of customer experience design in the age of Covid-19.

It has discovered that 64% of CMOs have “completely or moderately” changed their CX strategy in response to the Covid-19 crisis, with one in five having ‘completely’ changed their approach. Among those CMOs who have changed their strategy, investment in innovative new products and services is the most popular strategy among businesses of every size and scale, adopted by 45% of all CMOs, and 49% of CMOs of larger Read full story ›

Source: The Drum