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Issa Rae's golden Covergirl debut features her as a securely awkward pickup artist

on Nov 29, 2017 | 0 comments

By Bennett Bennett

A flirty Issa Rae hones her personal brand of ‘awkward black girl’ for CoverGirl’s new #IAmWhatIMakeup campaign.

“The Pickup” is one of a series of short spots made by Droga5 New York that culminates in CoverGirl’s new “Made in the Mirror” brand re-introduction video. This spot, which showcases the writer, actor, and co-creator of HBO critically-acclaimed ‘Insecure’ in the makeup brand’s new ‘Melting Pout Metallics’ lipstick, has her sitting at a bar, firing pickup line after pickup line as she seemingly waits for her date.

“No, you look good too,” the actress coos to her imaginary date, broadly smiling “No, I’m serious, Read full story ›

Source: The Drum