After a bumper year, Zoom’s top marketer discusses how the video service has been impacted by its meteoric rise during lockdown and how it is working with brands to further bust out of the B2B comms bracket.
In 2019, virtual quizzes, family reunions and ‘pub’ meet-ups were few and far between. Most video conferencing was consigned to business meetings, and usually conducted under duress. Fast-forward 12 months and these activities now squarely fall into the ‘new normal’ bracket.
Amid all this, video conferencing platform Zoom has become a common noun, as synonymous with its product as Hoover is with vacuums and Kleenex Read full story ›
Source: The Drum
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