By Seb Joseph

Italian shoemaker Geox has tied with photographer Rankin to launch a global campaign that aims to reposition it as modern, premium lifestyle brand.

The fashion brand wants the strategic shift to open it up to new consumers. To do that, Rankin has been brought on board to shake-up its creative, with outdoor, press, online and social that blend fashion, well-being and life experiences together.

The hashtag startbreathing sits at the heart of the push, acting as a cool to action on the likes of Facebook, YouTube and Instagram where access a 60-second fashion film, behind-the-scenes footage the brand’s manifesto and Read full story ›

Source: The Drum