Overnight, meal-kit company Mindful Chef has gone from bringing in around 150 new customers a day to over 2,000. This colossal growth has been powered by the UK government’s response to the coronavirus pandemic and subsequent lag in supermarkets to stock shelves quickly. But it’s presented a unique challenge for these start-ups: how to scale quickly in a national lockdown.
“It’s a very scary time for the world, but it’s also propelled services like ours into the mainstream,” Giles Humphries, co-founder of Mindful Chef, tells The Drum.
Humphries set up the meal-kit company in Devon in 2015 alongside two friends with Read full story ›
Source: The Drum
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