ITV and Microsoft have inked a deal to release the ITV Player app on Windows Phone 8 devices.
“Mobile is becoming an increasingly important route for audiences to access our content with over 50 per cent of long form requests for the ITV Player coming from mobiles and tablets in 2013,” explained Paul Kanareck, director of online and brands at ITV. “We will continue to expand our reach across suitable devices going forward.”
The app, which offers access to the last thirty days of ITV’s content across its five main channels, is now available to download for free from the Widows Phone Read full story ›
Source: The Drum
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