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Jack Daniel's celebrates LGBTQ diversity through #flavorsofpride at LA Pride Festival

on Jun 9, 2018 | 0 comments

By Taruka Srivastav

Jack Daniel’s Country Cocktails is set to unveil its mobile interactive art project, titled “#flavorsofpride” at the LA Pride Festival in West Hollywood today and tomorrow (June 10).

The campaign features a three minute video show that celebrates the LGBTQ community’s increasing diversity across genders, ethnicities, sexualities, religions and generations. It also features a soundtrack by LGBTQ singer/actress Mikalah Gordon (American Idol).

Through projection mapping technology, festival guests will be invited to be part of the show by having their faces captured and integrated into the visual content.

The #flavorsofpride projection mapping show will further utilize two 3D-printed polygonal mannequins and Read full story ›

Source: The Drum