The £4.25m Cracker Crisp campaign is an effort to promote the biggest product launch from United Biscuits this year through a Publicis-created TV ad as well as social, digital, PR and experiential activity.
The brand is also using mobile targeting to reach consumers who are up to 250m from “relevant supermarkets” such as Tesco store, suggesting they try the new product through “dynamic creative”.
It is also teaming up with Buzz Agents, a word-of-mouth marketing company that it hopes will help it get consumers to recommend the product to friends and family in the digital space.
The launch is part of United Biscuits’ Read full story ›
Source: Marketing Week
Industry News