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Jägermeister makes “significant investment” in UK market with launch of new company

on Apr 29, 2014 | 0 comments

By Natalie Mortimer

German herbal spirit Jägermeister has set up a new company – Mast-Jägermeister UK – in what it says is the one of the most “significant investments” in the UK market since the company launched.

The new company will be open for first orders on 6 May, with orders no longer being accepted via current company Cellar Trends after 1 May.

It is the first time a dedicated subsidiary for a specific market has been set up outside its homeland – in all other Jägermeister global territories distribution is managed via a third-party partner.

Guy Lawrence, CEO at Mast-Jägermeister UK said: “This is Read full story ›

Source: The Drum