By John Glenday

Jaguar Land Rover has moved its creative account for Land Rover to Spark44, consolidating its marketing communications with that of Jaguar within a single agency.

The joint venture agency was launched in 2011 to modernise the Jaguar brand, notably with the ‘British Villains – it’s good to be bad’ campaign starring the likes of Sir Ben Kingsley.

Anthony Bradbury, global marketing communications director for Jaguar Land Rover explained: “Extending our innovative Spark44 agency model to the Land Rover brand will maximise global marketing effectiveness and efficiency, enhancing consistency of approach and quality worldwide.

“This single marketing agency strategy perfectly aligns with our Jaguar Read full story ›

Source: The Drum