Jaguar has marked its first year as the official car sponsor of Wimbledon with a social media campaign that uses wearable technology and court sensors to measure the mood and emotion of the crowd.
Throughout the tournament Jaguar is selecting spectators to wear biometric wristbands that will capture heart rate, movement and location around the grounds.
Atmospheric, in-ground sensors will monitor the energy around the courts by collating data on crowd movement, audio levels and infrared.
Finally, sociometric tracking will follow the conversation amongst fans around the world on Facebook, Twitter and Instagram to provide greater insight into the sentiment at any given Read full story ›
Source: The Drum
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