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Japan Para Table Tennis Association creates special ping pong tables to show challenges of para-athletes

on Dec 17, 2018 | 0 comments

By Charlotte McEleny

Japan Para Table Association wants to raise the awareness and audience of para-sports, creating ping pong tables that help show people the challenge of sport for people with disabilities.

The focus on raising awareness of diversity in sport is part of a major rebrand for the organisation, which includes a new logo and website.

Alongside the rebrand, by TBWAHakuhodo, the company realised just 1% of Japanese watch para-sports.

In order to show just how impressive these athletes are, and spark a wider mainstream interest in the idea that ‘abilities may be limited, but possibilities are unlimited’, tables were made Read full story ›

Source: The Drum