Japan Para Table Association wants to raise the awareness and audience of para-sports, creating ping pong tables that help show people the challenge of sport for people with disabilities.
The focus on raising awareness of diversity in sport is part of a major rebrand for the organisation, which includes a new logo and website.
Alongside the rebrand, by TBWAHakuhodo, the company realised just 1% of Japanese watch para-sports.
In order to show just how impressive these athletes are, and spark a wider mainstream interest in the idea that ‘abilities may be limited, but possibilities are unlimited’, tables were made Read full story ›
Source: The Drum