JD.com has launched a lifestyle store concept in Beijing as part of a strategy to own people’s ‘third space’, beyond home and work.
The concept of the third space’ has been adopted heavily by Starbucks in its strategy across the globe, but particularly in China.
The JD.com idea behind Seven Fun is different, in that it is less of a coffee shop and more a store with lifestyle concepts within it. According to JD.com, the combination of “dining + drinking + social” is a unique concept to China.
The announcement explained that the retailer was tapping into a global Read full story ›
Source: The Drum
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