American Family Insurance, with creatives from BBDO New York, brought Grammy Award-winning Jennifer Hudson to Atlanta for their latest spot. As a part of their “Insure Carefully, Dream Fearlessly” campaign, American Family has Hudson surprise street musician, Alex Guthrie, with a duet to Bill Withers’ “Lovely Day.”
As he sets up Woodruff Park in Atlanta, Guthrie begins to sing. Then Hudson approaches him and jumps right in, reiterating American Family Insurance’s message that any dream is possible with the right support.
“I’ve been living the dream that I had when I was seven years old, so to be able to help others Read full story ›
Source: The Drum
Industry News