Walmart-owned ecommerce website Jet.com is set to roll out its own brand of grocery and household items designed to appeal to metro millennials.
As reported by The New York Post, the brand will be named ‘Uniquely J’ and launched in the next 60 days across dozens of food and household items categories, such as olive oil and paper towels. (pulled this paragraph up as it tells the reader more about the brand)
The products will be sold exclusively on the site for the first year and potentially sold on Walmart.com after a trial period.
Source: The Drum