By Imogen Watson

As pressures mount on governments and businesses to be more green, in 2020, marketing oil can be a hard day’s work. Jet’s managing director of marketing talks to The Drum about its ongoing refresh, the challenges of selling fuel and the brand’s low carbon future.

Oil is all around, in parachutes, shampoo, telephones, and even antihistamines. It makes the world go round, so what is it about oil brands that make 1,500 protestors descend on the British Museum to kick off about BP’s sponsorship?

While the environmental concerns are glaringly obvious, any attempt by oil companies to step into the green Read full story ›

Source: The Drum