Jim Beam is aiming to give it’s portfolio of bourbon drinks a more premium feel and has undergone its first ever global packaging redesign.
The Beam Suntory-owned brand said the updated bottle looks to better represent “the premium bourbon inside” and contemporise the Jim Beam brand to appeal to younger drinkers while celebrating its heritage.
The new Jim Beam bottle has a bolder structure with a clean label design, refreshed distiller portraits and a refined ‘rosette’ logo, to tie together the brand’s flavoured product range, which includes Jim Beam Apple, Jim Beam Honey, Jim Beam Maple and Red Stag by Read full story ›
Source: The Drum
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