By Tom Banks

The design agency has refreshed the retailer’s identity in a bid to make it thrive in an omnichannel environment. Would a major change have been a step too far?

For the record, we should start by saying this isn’t a full rebrand and nobody who worked on it is saying it is. As a point of clarification, however, it is worth remembering that just because Walmart’s new look is, in essence, a refreshed identity, that doesn’t necessarily mean it’s a light touch.

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Source: The Drum