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John Lewis launch second chapter of ‘Give Knowingly’ trilogy

on Nov 1, 2024 | 0 comments

By Amy Houston

Saatchi & Saatchi’s first chapter announced the return of ‘Never Knowingly Undersold’ and now the message of gifting is being shared before a further ad launches later this month.

John Lewis has unveiled a 2024 gifting campaign that comprises a gift list and 8 films that it will run in partnership with brands such as Charlotte Tilbury, Samsung and Dyson.

The campaign lands ahead of the Black Friday trading period and similarly to the first installment, the voiceover comes from BAFTA-winning actor Samantha Morton. The soundtrack comes from Brad Kella, winner of Channel 4’s The Piano TV show, who accompanies the Read full story ›

Source: The Drum